User-Friendly Navigation and Design: The website should have a clean, intuitive layout with easy navigation to browse products, access the shopping cart, and complete the checkout process. This ensures a smooth and enjoyable shopping experience, reducing frustration and increasing conversion rates.

Detailed Product Information and Visuals: High-quality images, videos, and comprehensive product descriptions (including specifications, benefits, and reviews) are essential. This helps customers make informed purchasing decisions and builds trust in the product and brand.

Secure and Streamlined Checkout Process: Offering a simple, secure, and fast checkout process with multiple payment options encourages users to complete purchases without unnecessary barriers. Features like guest checkout, quick load times, and trusted payment gateways enhance user confidence and satisfaction.